Fedex - Management Case Study - 9964 Words

Absolutely, Positively Operations Research: The Federal Express Story RICHARD O . MASON Edwin L. COX school of Business Southern Methodist University Dallas, Texas 75275 JAMES L . M C K E N N E Y Harvard Business School Soldiers Field Boston, Massachusetts 02163 216 west miton Drive Bolder Creek, California 95006 School of Business Administration University of Western Ontario London, Ontario N6A 3K7 Canada WALTER CARLSON DUNCAN COPELAND Federal Express Corporation has used operations research (OR) to help make its major business decisions since its overnight package delivery operations began in 1973. An early failure pointed out the need for scientific analysis. Subsequently, a successful origin-destination model followed†¦show more content†¦When Smith was contemplating his new business in 1972, he asked Brandon, Could you use a computer to better schedule the aircraft? Definitely, was Bronsons reply. Brandon soon thereafter became an advisor to FedEx and an early employee. Smiths charge to Brandon was straightforward: Where have we failed? What should we do now? The team members closeted themselves in a conference room at Little Rocks Worthen Bank to begin their soul-searching, working 18 to 20 hours a day for 15 days straight. Their approach was classic. They began by challenging the assumption that the cities the founders knew best were best for doing business. This led them to focus on what characteris tics made a city a good candidate for their route structure, and they concluded that they should include some cities because they generated a large volume of outbound small packages; others because they received a lot of small packages. Moreover, the final set of cities should account for a substantial amount of the total volume within the system. Given these guidelines, they next acted on their intuitive ideas in a systematic way to find data or indicators they could use to select cities and to decide on a route system. First, they formulated the problem in terms of an origin-destination flow model. They evaluated approximately 112 cities (yielding 12,422 cells = 112 X 112 - 112) to determine which cities they should include in the system. They developed data on originsShow MoreRelatedStrategy Management/Case study/FedEx2379 Words   |  10 Pagesassess FedEx case with Strategy Management, the first question should be asked is What is strategy? Johnson and Scholes said: Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. How Strategy is Managed is why we study Strategic Management. In its broadest sense, strategic management is aboutRead MoreSupply Chain For Manufacturing Facilities Essay911 Words   |  4 Pageswith the product, including distributors and suppliers. 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Lim Chai* Ping * A115924 Case study Questions for discussion: Which three environmental forces are likely to have the greatest effects on FedEx? Explain your answer. Environmental forces are the unpredictable forces that cannot be controlled and it can be detrimental to the company’s position. Three of the following forces have the greatest impacts on FedEx: Competitors Intense competition from the U.S Postal Service, UPS, EmeryRead MoreOperations Management Essay examples1459 Words   |  6 PagesNAME: MITCH B. MENDEZ DATE: NOV. 26, 2015 CASE STUDY: ALDI 1. How does ALDI’S strategy lead to competitive advantage? How does the company achieve this strategy? *   A competitive advantage  is one that distinguishes a firm or a business from the competitors in the minds of the customers. 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